ABOUT FIRST BOOK:
First Book is a leading nonprofit social enterprise and leader in philanthropic public-private sector partnerships focused on removing barriers to education for children in need. Through partnerships with national brands and organizations, First Book has distributed over 225 million books and educational resources to programs and schools serving kids in under-resourced communities.
ABOUT THE ROLE:
Employment Type: Full-Time.
Work Arrangement: Hybrid - Tuesday & Wednesday in-office required.
Location: Washington, DC.
Reports To: Vice President, Global Strategies.
The Senior Manager, Member Engagement plays a critical role in strengthening engagement with First Book's national educator community of more than 600,000 members by designing and implementing member acquisition and retention strategies, informing colleagues on program design and execution, and contributing insights that support organizational decision-making. Operating with a high degree of autonomy and reporting to the Vice President of Global Strategies, this role designs, implements, and measures membership-facing initiatives at scale - maintaining full responsibility for the membership lifecycle, including lead generation, segmentation, member journeys, and multi-channel marketing - while coordinating closely with departments responsible for e-commerce strategy, nonprofit partnerships, and corporate-sponsored programs.
First Book is also launching a first-of-its-kind online community for the First Book Network, and the Senior Manager, Member Engagement, will play a central role in supporting its growth and long-term engagement. The successful candidate will be passionate about creating meaningful member experiences while maintaining a focus on measurable outcomes, continuous improvement, and ensuring every member touchpoint is user-friendly, impactful, and relevant for educators serving children in need.
WHAT YOU'LL OWN:
- Member Retention & Engagement: Own the full member lifecycle - from onboarding through long-term loyalty - designing journeys, segmentation strategies, and recognition systems that drive sustained engagement across the First Book Network.
- Member Growth Strategy: Lead prospecting, lead generation, and conversion optimization initiatives that expand the Network, reduce registration friction, and deliver data-driven reporting on pipeline performance.
- Multi-Channel Marketing: Design and oversee performance-oriented campaigns across paid media, email, SMS, and direct mail - defining metrics, managing budget allocation, and monitoring performance to inform organizational strategy.
- Strategic Programmatic Design: Contribute a growth strategy lens to new business discussions and partnership proposals - identifying member engagement opportunities, defining success metrics, and ensuring programmatic design serves Network expansion goals.
CORE RESPONSIBILITIES:
Member Retention and Engagement:
- Lead development of member lifecycle journeys and communication campaigns.
- Design scalable systems that recognize and foster member loyalty.
- Develop segmentation strategies to increase engagement and Marketplace sales.
- Collaborate with the Vice President of Global Strategies and external consultants on the development and growth of First Book's new online community.
Member Growth Strategy:
- Collaborate across departments on member growth strategy.
- Develop prospecting and lead generation campaigns and materials emphasizing value proposition and member benefits.
- Design campaigns that reach new audiences and leverage existing members to expand reach.
- Lead transformational reporting and data visualization of membership conversion pipeline, identifying growth areas.
- Test and optimize strategies to reduce friction in the registration, audit, and lead capture processes.
- Collaborate with the Marketing & Communications team and any external agencies on digital strategy for ongoing prospecting and lead generation campaigns.
Multi-Channel Marketing:
- Design and oversee the execution of multi-channel campaigns to members and prospects that emphasize First Book’s membership benefits, promote our community-building initiatives, and promote the value proposition of the First Book Marketplace. Channels could include paid Meta and Google ad placement, SMS campaigns, direct mail, email marketing, etc.
- Define metrics and budget allocation for successful engagement with multi-channel campaigns, such as ad engagement, registration conversion, resource downloads, video views, or referrals.
- Monitor campaign performance metrics to inform First Book strategy and investments.
Strategic Programmatic Design:
- Bring a growth strategy lens to new business discussions, pitches, and proposals.
- Identify high-value content for member engagement and cross-marketing potential in existing and potential partnerships.
- Determine member engagement success metrics for new business pursuits.
- Review and/or build the member engagement budget for new business proposals.
- Collaborate with the partner manager and e-commerce to determine funding structure and timing for Marketplace credits.
- Attend or delegate planning and progress meetings for major programmatic initiatives.
Reporting & Coordination:
- Oversee tracking and reporting of all member engagement strategies and campaigns.
- Lead internal dashboard presentations.
- Perform other duties as assigned, consistent with the scope and classification of this position.
QUALIFICATIONS:
- Demonstrated ability to work effectively in a fast-paced environment, demonstrating flexibility, adaptability, and initiative.
- Excellent written and verbal communication skills with the ability to present data and strategy clearly to internal and external stakeholders.
- Strong analytical mindset with the ability to translate engagement metrics into actionable insights and organizational recommendations.
- Demonstrated ability to approach challenges thoughtfully, apply problem-solving skills, and adapt strategies as needed.
- Collaborative working style with the ability to coordinate effectively across departments and with external partners.
- Passion for social impact and a genuine commitment to First Book’s mission of expanding educational access for children in need.
WHAT YOU'LL BRING:
Education:
- Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field preferred.
- An equivalent combination of education and professional experience will be considered.
Skills & Experience:
- Demonstrated success in implementing strategies that accelerate member or customer growth and increase brand loyalty and engagement.
- Demonstrated success managing performance-oriented multi-channel marketing campaigns including paid media, email, Short Message Service (SMS), and direct mail.
- Proficiency with an email deployment platform required; experience with Salesforce Marketing Cloud or similar systems strongly preferred.
- Experience managing digital advertising campaigns including Meta and/or Google Ads strongly preferred.
- Familiarity with Google Analytics, Salesforce Nonprofit Success Pack (NPSP), and Magento or similar Customer Relationship Management (CRM) and analytics platforms preferred.
- Experience using Artificial Intelligence (AI)-enabled tools to enhance customer experience and optimize marketing campaigns.
- Experience with Hivebrite, Mighty Networks, or other online community platforms a plus.
- Commitment to social impact and familiarity with the education or nonprofit sector.
COMPENSATION & BENEFITS:
Total Rewards - In compliance with the District of Columbia Wage Transparency Act, First Book will provide the pay range for this position to applicants upon request or as part of the job posting.
Salary Range: $80,000 - $90,000 annually.
All full-time employees are eligible for the following:
- Medical and dental insurance coverage.
- Life insurance and Accidental Death and Dismemberment (AD&D) coverage.
- Paid vacation and sick leave.
- 12 paid holidays annually.
- 401(k) retirement plan with employer matching contributions.
- Employer-provided parking stipend (Washington, DC).
TO APPLY:
- Submit a resume and a cover letter detailing your interest in this position.
- Only applications submitted through First Book's approved platform will be considered.
- Applications submitted through external or unapproved sites will not be reviewed.
- First Book does not accept unsolicited recruiter submissions and does not pay fees for resumes submitted outside of a formal written agreement.
EQUAL EMPLOYMENT OPPORTUNITY:
First Book is an equal opportunity employer and does not discriminate on the basis of race, color, religion, creed, sex, gender identity or expression, sexual orientation, national origin, age, disability, marital status, personal appearance, family responsibilities, genetic information, matriculation, political affiliation, veteran status, or any other status protected by applicable federal, District of Columbia, or local law.
ACCOMMODATIONS:
First Book is committed to providing reasonable accommodations to qualified individuals with disabilities and to individuals with sincerely held religious beliefs, in accordance with applicable law. Applicants requiring accommodations during the application or interview process should submit a written request to First Book’s Human Resources department.
WORK PRESENCE & EMPLOYMENT CONDITIONS:
- The role is structured as a hybrid position.
- Therefore, this position requires regular in-office presence at First Book's Washington, DC office on designated days to support internal collaboration and partnership activities.
- Reasonable accommodation will be considered in accordance with applicable federal, state, and local laws.
- Relocation assistance is not provided.
CONNECT WITH FIRST BOOK:
- https://www.facebook.com/FirstBook
- https://twitter.com/firstbook
- https://www.youtube.com/user/firstbook
- https://www.instagram.com/firstbookorg/